Paid media report

Campaign report ReBuild Ukraine 2026

Pipelife · Lead campaign for ReBuild Ukraine · Meta, LinkedIn, Google Ads

Data as of the morning of 20 October 2026 · complete through 19 October

  • Meta— leads at — per lead
  • LinkedIn— spent, — leads
    Lead form opened — times
  • Google Ads— spent, — clicks
    — conversions

Leads — All platforms
Cost per lead — Total spend ÷ leads
Spend — EUR, all platforms
Impressions — Times the ads were shown
Clicks — Link clicks to site or form
CTR — Clicks ÷ impressions

By platform

For the dates picked above. Meta and LinkedIn are split into lead-form and website campaigns.

PlatformSpendImpr.ClicksCTRCPCCPMLeadsCPL

Where budget and results went

Each platform's share of spend, impressions, clicks and leads.

Leads by day

Leads per day in the picked dates, by platform. Hover a day for spend, impressions and clicks.

Google Ads by day

[Pmax] - Leads - UA in the picked dates.

DayImpr.ClicksCTRAvg. CPCCostConv.Video views

By ad set

Same columns as above. Click → lead is the share of clicks that became a lead.

PlatformAd setSpendImpr.ClicksCTRCPCLeadsCPLClick → lead

How the numbers are counted

Leads
Meta: Instant Form submissions. LinkedIn: Lead Gen Form submissions. Google Ads: conversions of the PMax campaign. Website conversions are not tracked yet on Meta or LinkedIn.
Clicks
Meta: link clicks (to the site or form). LinkedIn: clicks on the ad. Google Ads: clicks. Likes, comments and shares are not counted.
CTR, CPC, CPM, CPL
Clicks ÷ impressions; spend ÷ clicks; spend per 1,000 impressions; spend ÷ leads. All in EUR.
Updates
Meta is refreshed every morning from the ad account. LinkedIn and Google Ads are added daily from screenshots. This page shows complete days only, up to the date above.

Data as of 20 October 2026, morning.